The team’s purpose is the reason for the team’s existence. And the most important thing a leader can do is define the team’s purpose, especially when the team is losing motivation already. It should be something that everyone on the team can buy into and work towards as a collective unit.
A team’s purpose should be short, powerful, and easy to remember. It should describe the team’s goals in a way that is inspiring to all members of the group. When developing this statement, it is important to include a time frame for when the group would like to achieve their goals and what metrics they will use to measure success. This will allow everyone on the team to work towards one goal, with measurable steps along the way.
Once you know your team’s purpose, it will be easier for you to move forward with your goals and objectives and have something concrete for your employees and customers. A great leader will take time to define a team’s purpose and allow everyone involved in that project, from clients to coworkers, an opportunity to weigh in. This will ensure that you have a concrete purpose for your team and one that everyone can work towards with vigor.
And it doesn’t end with having a team purpose. Leaders must review their team’s purpose at least once per quarter or once per year, if possible, so they know how they are performing.