Ways to Make Your Business (or Brand) More Competitive

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Your business (or brand) needs a boost… a special angle that comes forward as a compelling proposition. Adding value to your situation can help boost your rankings and show prospective buyers that you are the only one offering the right solution. Starting with the first impression – your website design, to the added extra – podcast development.

The business world today is cutthroat, especially when others are doing all that they can to get ahead in the race. To help you out we have listed down a few ways you can make your business/brand more competitive.

Provide Legendary Customer Service

It does not matter if you are running an online business or running a shop. The customer service you offer says a great deal about your business or brand. People will forget a great deal, but they never forget the way you make them feel.

It does not matter what your business or brand offers, the customer service you offer should be legendary in every aspect. This is why it’s best to hire in-house customer service that can hit it out of the park.

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Admit Mistakes + Fix Issues

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One of the most common mistakes a brand or business can make is to resist the issue at hand, and in return offer explanations. While that might sound like the only way to ensure power and hold your status, we assure you that is not the way to go about the process. When customers have a bad experience with you they are known to write off the business or brand, their negative feedback spreads like wildfire.

This is why you need to be on top of your game and get familiar with the issue and the ones affected by the issue. Admitting your mistake does not make you weak, it makes you a conscious corporation. Customers are more open to businesses and brands that are ready to learn from their mistakes and take steps to correct their mistakes while building stronger relationships in the process.

Be Honest About Your Services

Honesty is by far the best policy you can follow in the business world. Being upfront with your customers allows you to tap into a familiar sense, that ensures your customers know exactly what they are paying for. While there is nothing wrong with enticing advertisements, but one must hold some grasp over the truth.

Here is where your competitive edge comes in and offers you a chance to be better than others in the market. Take a moment to think about why you work with the companies you do, it can be anything from their proximity, turnaround time, pricing, quality service, or product quality. Imagine if you can create enticing advertisements while holding your truth, the business that will follow is the only one that will last in the long run.

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Offer Unique Solutions

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Coming up with innovative solutions is easier said than done, but that should never hold you back. The only edge you have over others in the market today is a unique touch. Based on your industry, you must keep working to offer customers unique solutions that help make their life easier. These unique solutions can come in any shape and size but should be focused on offering a solution.

However, if you are unable to come up with unique solutions, you can take your journey public and gain some much-needed attention. Allowing your brand/business to gain a little edge in your community. Once you have the unique edge you must spread the message as far as you possibly can, and one of the best ways to get the message out there is through podcast development.

Embrace Corporate Social Responsibility

Companies may argue that their main responsibility is to take care of their own and focus on themselves, customers, and employees. While that is the right way to go about the process, but that does not mean you leave out the most important fact of all – society.

Experts argue that it’s time businesses/brands should start giving back to society as well. Many leading brands/companies have started helping society in many ways, improving their goodwill and getting some good light showered on their corporation. Showing some goodwill especially during a rough time will come back in many ways.

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Create More Blog Posts

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After your website design, the first thing visitors pay attention to is your blog. It doesn’t matter if you are a multimillion corporation or a brand that is just starting out. Blogging can help you share your side of the story with your customers, creating a bond that no one can break. Your blog does not have to be strictly about you and your journey, it can be a way for your customers to know a little more about your corporation and how things get done.

Moreover, you can simply highlight and boost your brand by sharing ideas and opinions on matters related to your niche. Even with a corporation, you can successfully run a corporate blog raising issues and solutions regarding your industry, or you can highlight aspects that can help others looking to get started in the industry. An added tip is to mirror the website design throughout, offering the same appearance and feel for your blog as well.

Offer A Guarantee

A guarantee should never be taken lightly, as it is a promise that you make with your customers. A guarantee can be of any product or service you are selling, it can be limited to a day or a few years. Offering a guarantee offers your buyers ease of mind knowing there is some protection for their investment, which is why the guarantee you make should be well covered. Meaning, there are no loopholes in the matter, you must be confident enough to match the guarantee you have offered no matter how long or short the timeframe may be.

Standing out of the crowd can be rough, especially when everyone starts to follow any idea that starts growing. This is why you cannot stick to your first strategy, you must work to ensure that you have the edge at all given times.

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Following the tips mentioned above can help you get a head start over others, and the only way to keep the headstarts for years to come – is by constantly upgrading and updating your basics. Such as your website design, principles, uniqueness, products/services, and so on.

While keeping in mind that every little development must be marketed properly, shared with the masses so they can come and check out your exceptional service/products for themselves. Podcast development helps you create and build recognition with minimal effort and maximum reach.

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Published: Thursday March 04, 2021

Brian Thompson

Brian Thompson is the owner and lead designer of Gauntlet Creative. He loves productivity, good wine, professional wrestling, and heavy metal music.


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Gauntlet Creative [out of Hudson, MA USA] provides practical media solutions to business owners, artists, and individuals.

With services ranging from website development to podcast production, Gauntlet Creative is ready to expand your brand.

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